Please register. It helps us and our hosts plan.

Abstract

The role of UX has always been to stand at a crossroads. UX requires translating technical capabilities into a visual and behavioral language the user can understand. Additionally, it requires translating user behavior and actions into design implications for a specific product. These tasks do not fall within the purview of the engineer or the product manager.

But the core of the UX job is not translation, it’s design: inventing new behavior and new capabilities, within the scope of a given technology and business model, to create new products. In other words, the UX job is to innovate. UX designers must speak up for innovation and design in an organization that hasn’t given them formal power and often doesn’t recognize their value.  This talk will show how UX can be the innovation engine for an organization. It will discuss the techniques and show the artifacts used to develop ideas and communicate them persuasively to the organization. It will show how to use these techniques opportunistically, guerrilla-fashion, as a UX practitioner.

Hugh will provide examples of driving innovation through UX design for cutting-edge technologies. As PM for a local startup he designed a 3D scanning solution that enabled a pivot to a new business model; he helped Cadillac do a ground-up rethink of their driver interface; at IBM he developed a new model for thinking about network protection that matches real-world security. In each situation, it was the unique perspective of the UX designer that made the difference.

Bio

Hugh has been in the UX world since its inception. Since then, he’s been a thought leader and advocate for bringing a user focus into the design and product development process. His book, Contextual Design, co-authored with Karen Holtzblatt, is a classic in the field; the new edition extends the original into the realm of personal devices and ubiquitous connectivity. He is currently UX Product Manager at Cohealo, Inc.

Event schedule

6:30 – 7:00 Networking over pizza and beverages
7:00 – 8:30 Meeting
8:30 – 9:00 CHI Dessert and more networking

Sponsors

Thank you to our generous sponsors. Interested in sponsoring BostonCHI? Let us know!

Constant Contact is hosting us.

BostonCHI is sponsoring pizza.

 

Vitamin T is sponsoring dessert.

Getting there

Constant Contact is located off 128 in Waltham. 1601 Trapelo Rd, Waltham, MA.

[google_map_easy id=”1″]