What if you could generate excitement about delivering great user experiences without having to explain what UX is?

Imagine this: you’re talking with your development and product partners about UX outcomes and they understand the value in starting with the end-in-mind. Not only do they understand, they are excited about what will happen in your users’ and customers’ lives because you’ve delivered a great UX – together.

In this session, you’ll uncover the proven secrets behind sparking enthusiasm for delivering great UX. You’ll discover how an outcome-driven approach is a game changer for UX leaders like yourself.

You’ll explore how to:

… Identify the outcomes that best spark excitement amongst the developers, product managers, and stakeholders you work with every day.

… Scope your outcomes to push your team to take on challenges they’ve resisted in the past.

… Show what it means to be ready-to-ship through the lens of great user experiences.

Venue

This online event will be held in Zoom.

About Jared Spool

Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 43 years he’s been in the tech field, Jared has worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

For 23 years, Jared was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences; Jared still manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer’s Guide and Web Anatomy: Interaction Design Frameworks that Work.

You’ll find Jared’s writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

This is a joint event of GBC/ACM, BostonCHI, and the Boston Chapter of the IEEE Computer Society

Up-to-date information about this and other talks is available online at http://ewh.ieee.org/r1/boston/computer/. You can sign up to receive updated status information about this talk and informational emails about future talks at http://mailman.mit.edu/mailman/listinfo/ieee-cs, our self-administered mailing list.

Abstract:

The best digital experiences materialize when “what” users do and “why” they do it are both well understood. For the last decade, however, quantitative analytics and qualitative experience testing have been largely distinct work streams, with separate tools and stakeholders. In this talk, I’ll present recent work from academia and industry that demonstrates how data-driven technologies can bridge the qualitative/quantitative gap, supporting richer UX analysis workflows and increasing speed to insight.

Bio:

Ranjitha Kumar is an Associate Professor of Computer Science at the University of Illinois at Urbana-Champaign and the Chief Research Scientist at UserTesting. Her research has won best paper awards/nominations at premier conferences in human-computer interaction, and is supported by grants from the NSF, Google, Amazon, and Adobe. She received her BS and PhD from the Computer Science Department at Stanford University, and co-founded Apropose, Inc., a data-driven design startup backed by Andreessen Horowitz and New Enterprise Associates.

Schedule – EST (UTC-5)

6:45 – 7:00: Virtual Networking

7:00 – 8:00: Presentation

8:00 – 8:30: Q & A

Abstract:

The world is filled with a rich diversity of sounds ranging from mundane beeps and whirs to critical cues such as fire alarms or spoken content. These sounds can be inaccessible not only to people with auditory-related disabilities, such as those who are deaf or hard of hearing (DHH), but also to hearing people in many situations. We all find conversations difficult to hear in noisy bars, doorbells inaudible over a vacuum cleaner running, or may miss a phone ringing while in the shower.

My work advances sound accessibility by developing interactive systems that leverage state-of-the-art in machine learning, signal processing, and wearable technology to sense and provide sound feedback. To design these systems, I follow an iterative user-centric research process ranging from conducting formative studies, to designing and evaluating prototypes in controlled environments, to crucially, conducting deployments of full systems in the field. In this talk, I will discuss my lab’s ongoing research in advancing three areas of sound accessibility: providing awareness about everyday sounds, supporting speech conversations, and improving accessibility of sounds in emerging technologies such as AR and VR. I will close with discussing future grand challenges in the area of sound accessibility.

Bio:

Dhruv “DJ” Jain is an Assistant Professor in the Department of Computer Science and Engineering at the University of Michigan . His research lies in Human-Computer Interaction (HCI) and focuses on accessibility. His work has been published at top HCI and accessible computing venues such as CHI, UIST, and ASSETS; seven papers have been honored with best paper and honorable mention awards. His research has also been covered by the media (e.g., by CNN, New Scientist, and Forbes), has been recognized by Google and Apple, and has been publicly launched (e.g., one system has over 100,000 users). DJ completed his PhD at University of Washington, his Masters at MIT Media Lab, and has worked at Microsoft Research, Google, and Apple.

Schedule – EDT (UTC-4)

6:45 – 7:00: Virtual Networking

7:00 – 8:00: Presentation

8:00 – 8:30: Q & A