BostonCHI, UXPA Boston, and other usability and interactions groups of Boston, invite you to join us for our annual winter party at The Asgard, 350 Massachusetts Ave, Cambridge, MA between Central Sq and Kendall Sq.
Please join us on Wednesday, January 21st, in a private room at The Asgard, a pub restaurant in Cambridge, from 6:00-10:00 PM.
Food and Drink: Appetizers and hors d’oeuvres willbe provided. There will be a cash bar.
Thursday, January 15, 2014, 6:30 PM to 9 PMConstant Contact: 1601 Trapelo Road, Waltham, MAThe world of metrics and analytics has always been at odds with how designers work. Design is a process where we finely tune our gut intuition to create a great user experience. Yet, sometimes, the measures we take indicate a different outcome. Which do we believe? Our gut or what the computers are collecting?
In this presentation, Jared will explore the world of measures, metrics, and KPIs. He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs) have hurt the online experience of Instagram and LinkedIn. Plus, you’ll see some alternatives to satisfaction and net promoter score that give insight into the design process and can help designers better tune their gut intuition.
Jared will explore:
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Magga Dora RagnarsdottirSenior User Experience Designer at Mad*PowHow to get rid of those pesky usersChange of date:Thursday, December 11, 2014Mad*Pow, 179 Lincoln Street, Boston, MA 02111 |
Your users pay your salary, but sometimes they just seem to not appreciate all your efforts, and the things they say about your apps make you want to wash their mouths out with soap. Why don’t they get that we are trying to help?
Continue reading Magga Dora Ragnarsdottir: How to get rid of those pesky users
