Juhan Sonin: Design for Life

juhan sonin

Juhan Sonin, Involution Studios

Creative Director

Tuesday, Oct 14, 2014 at 6:30pm

Abstract

Remember doctor’s visits when you were growing up? The wooden tongue depressor. The well-worn stethoscope. That weird thing they jammed in your ears. And now, my young children are getting about that same treatment. But that is going to change.

As design harnesses digital, materials and networking technologies, a very new health experience is just over the horizon. Proactive, lifestyle design. Tracking real-time health data. Non-invasive tools. Custom “just for you” treatments based on your actual genome. These are all real technologies, being used by ordinary people. Together they are leading us to “stage zero” detection and treatment which has the potential to double or better the lifespan of every first-world citizen. Not science fiction, the children of the 2020’s will only know this reality. Tongue depressors will be limited to school craft projects and popsicles. And it is all the product of technology and design.

Design for Life introduces participants to the macro factors shaping these realities, along with an in-depth exploration of the various impacts of and opportunities for design.
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Sam Stern: How the Rise of CX Will Elevate UX

samstern

Sam Stern, Forrester Research

Senior Analyst serving Customer Experience Professionals

How the Rise of CX Will Elevate UX

Tuesday, September 9, 2014 at 6:30pm

 

Abstract

We have entered The Age Of The Customer, where the only sustainable competitive advantage is knowledge of and engagement with customers. The successful companies will be customer-obsessed. Corporate leaders who understand this new reality have raised customer experience to one of their top strategic priorities. These newly formed customer experience teams tend to be small, and focus more on collaboration and influence rather than performing the work of improving the customer experience. It is the intersection of their limited resources and elevated status in the organization that provides opportunities for UX teams. Companies are awakening to the power of qualitative research, the importance of design to their business, and the value of deep understanding of how customers perceive their interactions – expertise that UX teams are uniquely qualified to deliver.

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The Human Side of Tech